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These new commercials are soooo annoying.

eHarmony is a marriage site. Chemistry.com is a “serious relationship” site.

They claim that eHarmony is rejecting people “just looking for love”. The people rejected by eHarmony are not interested in love. Generally they are unstable individuals who are currently not interested in (or ready for) a stable MARRIED relationship. (That or unable to fool the test :D )

Dont get me wrong – eHarmony is no noble establishment. They have some questionable business practices, but at least they are promoting ideals likely to reduce the divorce rate of those who use it.